Informed Business Decisions, Inc.
Marketing Research Consulting
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About Us
Informed Business Decisions, Inc. offers:
♦ Interim Freelance Marketing Research project management
♦ Globally-recognized expertise with Fortune 500 industry-leading organizations
♦ Expertise in strategic planning and continuous improvement
♦ A state-of-the-art talent development alternative to conventional consulting that accelerates
and promotes higher levels of critical thinking for your team members
ABOUT JOEL TRACY
Joel Tracy founded Informed Business Decisions, Inc. to leverage his passion for helping organizations that need interim freelance Marketing Research consultants to better understand their customers, competition, and the marketplace. This knowledge minimizes risk, resulting in making informed decisions to grow revenue.
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OVERVIEW Over the past 20 years, Joel has developed an extensive array of experience in Marketing Research, Marketing, Forecasting, and Marketing Research Talent Development for leaders in these industries: ♦ Pharmaceutical ♦ Biotechnology ♦ Consumer Packaged Goods (CPG) |
EXPERIENCE During organizational and personnel changes at global companies, Joel has quickly stepped in as an interim team member for strategic planning and new product launches to keep critical projects moving forward and advance execution of global Marketing Research plans. He has also planned and implemented research for repositioning brands. |
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EDUCATION Joel has been able to rely on high-profile credentials that he has received:
♦ MS degree in Business - University of Wisconsin Madison's Marketing Research Program ♦ Professional Research Certification (PRC) - Insights Association (MRA and CASRO) |
Expertise for Global Industry Leaders
- Innovative executive specializing in freelance Marketing Research and successfully supporting organizations to make informed decisions that substantially impact the bottom line, including:
- Alkermes
- Eisai
- Bayer
- Genentech
- Roche
- Japanese venture capitalist companies (Toyota, Toyota Industries, Japan Agriculture)
- Prior to the launch of Informed Business Decisions, Inc., Joel Tracy held roles of increasing responsibilities or partnered with industry-leading organizations, such as:
- Searle and partner with Pfizer
- Bristol-Myers Squibb and joint ventures with Fisher Price, Gillette
- Pharmacia and joint venture with Biopure
- Upjohn and joint ventures with Chugai, Genetics Institute
- SC Johnson
You get more than Marketing Research
Recognized as expert by industry-leading organizations with history of bringing extensive breadth and depth of knowledge to proactively:
♦ Identify marketing
issues and
opportunities
♦ Quickly bring
organization to
complex or vague
situations
♦ Simultaneously
manage multiple
projects and activities
♦ Be flexible with
changing priorities