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 Informed Business Decisions, Inc.     

 Marketing Research Consulting


Optimizing product potential 

About Us


 Informed Business Decisions, Inc. offers:


♦  Interim Freelance Marketing Research project management

♦  Globally-recognized expertise with Fortune 500 industry-leading organizations

♦  Expertise in strategic planning and continuous improvement

♦  A state-of-the-art talent development alternative to conventional consulting that accelerates

     and promotes higher levels of critical thinking for your team members





Joel Tracy founded Informed Business Decisions, Inc. to leverage his passion for helping organizations that need interim freelance Marketing Research consultants to better understand their customers, competition, and the marketplace. This knowledge minimizes risk, resulting in making informed decisions to grow revenue. 


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  SWB Joel Pic
  SWB Experience
  SWB Education





Over the past 20 years, Joel has developed an extensive array of experience in Marketing Research, Marketing, Forecasting, and Marketing Research Talent Development for leaders in these industries:




    Packaged Goods





During organizational and personnel changes at global companies, Joel has quickly stepped in as an interim team member for strategic planning and new product launches to keep critical projects moving forward and advance execution of global Marketing Research plans. He has also planned and implemented research for repositioning brands. 




Joel has been able to rely on high-profile credentials that he has received:


  MS degree in

     Business -

     University of




     Research Program




     (PRC) - Insights

     Association (MRA

     and CASRO)


Expertise for Global Industry Leaders

  • Innovative executive specializing in freelance Marketing Research and successfully supporting organizations to make informed decisions that substantially impact the bottom line, including:
  • Alkermes
  • Eisai
  • Bayer
  • Genentech
  • Roche
  • Japanese venture capitalist companies (Toyota, Toyota Industries, Japan Agriculture)
  • Prior to the launch of Informed Business Decisions, Inc., Joel Tracy held roles of increasing responsibilities or partnered with industry-leading organizations, such as:
  • Searle and partner with Pfizer
  • Bristol-Myers Squibb and joint ventures with Fisher Price, Gillette
  • Pharmacia and joint venture with Biopure
  • Upjohn and joint ventures with Chugai, Genetics Institute
  • SC Johnson

You get more than Marketing Research

Recognized as expert by industry-leading organizations with history of bringing extensive breadth and depth of knowledge to proactively:

♦  Identify marketing

     issues and


♦  Quickly bring

     organization to

     complex or vague


♦  Simultaneously

     manage multiple

     projects and activities

♦  Be flexible with

     changing priorities