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 Informed Business Decisions, Inc.     

 Marketing Research Consulting


Optimizing product potential 

Consulting Services




  • Strategic planning and product launch readiness
  • Marketing Research planning and implementation
  • Ongoing project management
  • Market Research talent development


Expertise in the Marketing Research process, including strategic planning and continuous improvement.


We are successful working in new organizations by implementing systematic processes related to strategic planning and Marketing Research design. These build off of your teams' current knowledge and uncover crucial information about customer, the competition, and the marketplace.


SWB RoadMap


With a track record of delivering meaningful market insights and recommendations that have had a substantial impact on sales and cost savings, Informed Business Decisions, Inc. offers an alternative concept for addressing your business challenges. 


SWB Lifecycle





SWB Talent




Our success is also based on developing your team's Market Research talent by accelerating the application of proven global firm methods through individual learning at higher levels of critical thinking:

♦  Creative thinking

♦  Problem-solving

  Data evaluation

  Informed decision-making



Expertise for Global Industry Leaders

  • Rely on our skill set to keep your projects running smoothly and/or to design and execute a plan for your high priority products.





Utilize our reputation for helping global cross-functional organizations quickly learn about critical business issues to compete now and in the future.

You get more than Marketing Research

Contact Informed Business Decisions, Inc. for your unanticipated Marketing Research resource needs. Let us support you when unforeseen situations arise, such as:

♦  Personnel changes

♦  Leaves of absence

♦  Abrupt market changes

♦  Unanticipated



We particularly welcome opportunities to assist your organization through unique circumstances.